• Insurance
  • Banking
  • Advisory practices

Distribution,
mastered.

Software that gets new advisors selling in their first month, built by people who spent their careers running distribution.

A working session with your own teams, not a slide deck.
The universal truth

Month one decides everything.

Agents who sell in their first month stay. Agents who do not, leave.

8%
No sales
in month one
22%
1 policy
35%
2 policies
60%
3 policies
85%+
4+ policies

Typical 12-month agent retention by first-month sales, from insurance distribution, where the data is clearest. Percentages vary by market; the trend never does.

A system that rewards the wrong work.

Managers hold the title because they were decent sales people. Nobody taught them to recruit.

Recruit hardLicense fastNo coachingThey leave The loop
0 candidate conversations head office can verify
1 in 20 in a new-agent class gets to practice
The offer

Three jobs. One failure underneath.

Hire the right people. Get them good. Run the business on evidence instead of hope.

Enlist Pro Arena Pro

See the person. Practice the shortfall.

Both editions embed a world-class psychometric profiling tool.

Enlist Pro

Strengths and weaknesses before the offer, so the support that person needs is planned before day one.

Arena Pro

The same profile in onboarding, so Arena aims every simulation at the gaps that matter.

Rehearse · Arena

Arena The simulation platform that delivers higher productivity.

Theory does not close cases. People skills do. Unlimited rehearsal, coached on every word.

Explore Arena
Arena's debrief after a rehearsal, scoring the conversation skill by skill.
The rest of the job

Recruitment and running the business.

Arena answers rehearsal. These two answer the jobs on either side of it.

Recruit Enlist

Science put to the art of recruiting.

The craft stays. The guesswork goes.

  • The symptom “We can’t find quality people.”
  • The reality Nobody taught the managers to recruit.
  • The cost One to two months, and no income from hiring.
What changes
  • A real recruiting method for managers
  • Selection on evidence, standards that hold
  • Recruiting activity you can actually see
  • Month one planned during recruitment
Enlist Pro

Psychometric insight before the offer. Support planned before day one.

Talk to us about Enlist
Run the business The Armory

The whole chain. One picture.

Most companies instrument pieces. Almost nobody runs the chain as one.

The distribution chain
  1. Recruit
  2. Select
  3. Train
  4. Onboard
  5. Activity
  6. Performance
  7. Needs
  8. Engage
One intelligence underneath

The same AI runs every stage. What you learn about a person at interview is still there in their first customer conversation, and nobody re-enters anything.

  • One place to run the business end to end

  • Activity and performance on evidence, early enough to change the month

  • Needs-led conversations that uncover more

  • Digital tools and AI that earn everyone’s time

Talk to us about The Armory
“Thirty-plus years running distribution”

Built by distributors, for distributors. Software for the field only earns its place with the person in the field.

  • Agency and bancassurance
  • Advisor to multi-country distribution
  • Mature and emerging markets
About our people

Insurance first, not insurance only.

The same realities govern every advisory sale.

  • Insurance
  • Banking
  • Private wealth
  • Professional practices

See it with your own advisors.

Bring one recruiting class and one sales team. We'll show you month one, transformed.

Request a demo